Friday, December 11, 2009

Ebay Update & Who Profits?

45,486 Active Zhu Zhu Pet auctions on ebay!

But here is the sick part 255,805 have SOLD since August 30th. Now I'm going to base an average price of $35.00 to that number and the estimated total sales would be $8,953,175.00

I bet Ebay is loving this, lets say each auction costed the buyer $0.35 to list the item and lets say the average price of each item sold was $35.00 that would be a total of $2.89 in fees just to ebay (NOT INCLUDING PAYPAL FEE's), now times that by 255,805 which are the completed auctions and EBAY gets $739,276.45 just off people selling Zhu Zhu's on Ebay. I'm sure that number is low but I think we all get the picture.

You can almost see why most retailers that carry Zhu Zhu pets have increased the prices.

I'm sure Cephia is doing well these days but I would love to hear the comments from the CEO of Cephia on what he thinks of these numbers.

Lets say Cephia's cost on these hamsters is $2.99 (give or take) and they sell them to retailers like Walmart for $4.99 that would mean based off of Ebay;s completed auction numbers Cephia would have sold only $764,856 for the 255,805 auctions. That is almost equal to the amount of fee's collected by Ebay. Big difference in those 255,805 auctions from gross sales of $764,856 to almost $9 Million in sales. Don't get me wrong, who knows if Cephia purposely limited these to retailers, which I think they didn't because like most US business's times are tough and if the product wasn't going to sell before the holidays would it make sense to carry a large inventory of them?

The point of this story is that yes some people made some money selling Zhu Zhu's on Ebay but at the end of the day the true winner was EBAY and the craze is not even over.

I have received a ton of hits from this blog and all I'm trying to accomplish is one thing, a damn Zhu Zhu pet for my kids. The story has gone from a Dad trying to get a Christmas gift, to seeing the Greed of people profiting from the hamster sales, to learning that Ebay made more $$$ off 255k of zhu zhu items than Cephia.

I'm still on a mission here and I will accomplish this before Christmas, if not my kids will read this post later in life and they will understand all the crap I have gone through and why I wasn't able to get one.

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